The Grand Deception: Why Adding More Leads to Less

The Grand Deception: Why Adding More Leads to Less

The silk tie felt like a noose, even untied. It lay across the pristine white shirt, a forgotten relic of another victory celebration, another launch party. The faint hum of the central air conditioning was the only witness to the silence in the penthouse apartment, high above the city’s restless pulse. Another glass, another award, another headline declaring unparalleled success. And the gnawing, familiar whisper: Is this it? Is this all there is to feel? The view stretched for 99 miles, an endless tapestry of twinkling lights, each one a potential dream, a potential ambition. But here, bathed in the cool, blue glow of a digital display, the sense of achievement felt thin, like stretched plastic, ready to snap.

It’s a peculiar kind of entrapment, isn’t it? We’re sold this narrative from the tender age of 9: climb higher, earn more, acquire newer, shinier things. The implicit promise is always happiness, fulfillment, a deeply satisfying sense of arrival. We buy into it, hook, line, and sinker. We chase promotions, bigger houses, faster cars, the perfectly curated social media feed with exactly 999 likes, only to discover, standing amidst our hard-won spoils, that the feeling we craved is stubbornly absent. Or worse, it’s fleeting, a momentary rush before the next goal, the next metric, looms, demanding another punishing sprint. My own error, one I’ve reflected on countless times, was believing that if I just accumulated enough evidence of my worth, the feeling of worthlessness would simply vanish. It didn’t. It only changed its disguise.

This is the great deception: the belief that adding more will somehow fill the void. The truth, the incredibly unsettling and utterly liberating truth, is that fulfillment often comes not from piling on, but from peeling back. From stripping away the layers of expectation, the borrowed dreams, the obligations we took on because they sounded right, or because everyone else was doing it. It’s a contrary angle, to be sure, in a world obsessed with growth, expansion, and maximal output. But what if maximal input is what’s truly suffocating us? What if the path to peace is a radical act of subtraction?

Peeling Back

I remember Finn M.K., a recovery coach whose insights often felt like a bucket of icy water to the face – precisely what was needed. He once said to me, without preamble, “You’re addicted to the applause, aren’t you? Not the work, not the impact, just the momentary high of being seen as ‘the best.’ You’re chasing a ghost that demands an ever-increasing dose of external validation.” Finn works with individuals grappling with the brutal mechanics of addiction – the relentless pursuit of something outside oneself to fix an inside problem. And he saw the same pattern in the high-achievers, the ‘successful’ executives he coached. They weren’t using substances, perhaps, but they were certainly using achievements. Each new accolade was a hit, a temporary balm for a wound they couldn’t name. He’d talk about the ‘99% problem’ – how people spend 99% of their lives pursuing things that don’t genuinely resonate, leaving 1% for their true selves.

His approach wasn’t about adding another ‘tool’ to their already overflowing arsenals of self-improvement. It was about dismantling. “What can you stop doing?” he’d challenge them. “What narratives can you release? What identities are you wearing that aren’t truly yours?” It was a deeply uncomfortable conversation, the kind I’ve rehearsed in my head countless times, preparing for arguments that never quite materialize, or for moments of confrontation that are sidestepped with practiced ease. But with Finn, there was no sidestepping. His methods cut through the noise, demanding an honesty that felt alien, almost aggressive in its simplicity. He saw clearly what many refused to: that the things we cling to, even the ‘good’ things like ambition and hard work, can become another form of dependence if they’re not rooted in authenticity.

The deeper meaning here is about reclaiming sovereignty over our inner landscape. We spend years, sometimes decades, building magnificent structures – careers, reputations, families – only to realize that the foundations are shaky because they were built on someone else’s blueprint. This isn’t just about burnout, although that’s a significant symptom. It’s about a profound sense of misalignment. We become adept at playing roles, at optimizing for external praise, at crafting a persona that garners approval. And in that relentless crafting, the genuine self, with all its messy, inconvenient truths, gets buried under layers of perceived necessity.

Think of it: the countless hours spent perfecting a presentation for a client you don’t even like, the forced smiles at networking events that feel like a performative dance, the acquisition of skills just because they’re ‘in demand’ rather than genuinely exciting. We’re constantly adding, refining, becoming more ‘marketable,’ more ‘productive,’ more ‘successful.’ But at what cost to the raw, unpolished, and intensely unique individual underneath? We might even throw a fantastic celebration, a

Party Booth

complete with confetti and photo ops, to mark an achievement, only to feel empty the moment the last guest leaves, because the joy was for the performance, not the genuine victory.

External

999

Likes & Awards

vs

Internal

Fulfillment Score

This isn’t to say ambition is inherently bad. It’s not. But ambition untethered from self-knowledge is a dangerous guide. It leads to destinations that look glorious from the outside but feel like gilded cages on the inside. My own transformation began not with a grand vision of what I wanted to become, but with a forensic examination of what I wanted to stop being. What beliefs about success no longer served me? What external pressures had I internalized as my own desires? It was a messy, often painful process, like trying to untangle a knotted ball of 99 fishing lines, each representing a past commitment or a self-imposed burden.

The relevance of this, I believe, is universal. Who among us hasn’t felt that pang of disconnect? That moment where, despite checking all the boxes, the inner tally remains stubbornly blank? It’s the entrepreneur who built a multi-million-dollar empire only to realize he hates selling. It’s the artist who paints for galleries instead of her soul. It’s the parent who sacrifices everything for their children’s success, forgetting their own definition of a fulfilling life. We hit these walls, these invisible barriers, typically around our 39th or 49th year, when the energy for the chase begins to wane, and the questions become harder to ignore. We see a mirror reflecting back a stranger, a highly decorated, successful stranger, but a stranger nonetheless.

The Real Work: Discarding

The real work isn’t about collecting; it’s about discarding.

9x

More Energy Freed

This isn’t just a philosophical musing; it has intensely practical implications. When you shed the unnecessary, you free up incredible energy. Energy that was previously spent on maintenance, on pretending, on upholding an image, on chasing the next arbitrary goal. Imagine having 9 times the energy you have now, not because you drank another espresso, but because you stopped fighting yourself. Finn M.K. would emphasize the concept of ‘negative space’ in recovery – what happens when you remove the substance, the behavior? What fills that void? It’s not about leaving a hole, but about creating space for something authentic to emerge. It’s about cultivating an inner environment where genuine desires can finally breathe and take root, rather than being overshadowed by the incessant clamor of external demands.

It means learning to say no, not just politely, but with conviction, to opportunities that don’t align, even if they come with a fat paycheck or a prestigious title. It means questioning the metrics by which you measure your own worth. Is it the number of followers, the size of your portfolio, or the depth of your connection with the people you genuinely care about? For me, a significant turning point came when I started focusing on the impact I wanted to make, rather than the accolades I wanted to receive. The distinction felt subtle at first, almost semantic, but its implications were profound, like changing the direction of a river by just 9 degrees – imperceptible at first, but dramatically different downstream.

✂️

Ruthless Pruning

💎

Claiming Essence

This idea of subtraction isn’t about giving up or settling for less. It’s about claiming more of what truly matters by ruthlessly pruning away what doesn’t. It’s an act of radical self-respect, an assertion that your inner compass is more reliable than any external map. It’s tough because it asks you to confront fears – fear of missing out, fear of judgment, fear of not being ‘enough’ by conventional standards. But the payoff? A quiet, enduring sense of wholeness that no trophy or title could ever deliver. It’s about discovering the power of the unburdened self, a self that doesn’t need constant external validation to feel complete. The whispers of Is this it? transform into a resounding Yes. This is exactly it.

So, the question isn’t what more can you add to your already packed life, your overflowing resume, your bursting calendar. The more potent, the more transformative question is: What can you strip away? What illusion of success can you finally release? What borrowed desire can you return to its rightful owner? The silence after the applause, the space between achievements – that’s where the truth often resides, waiting to be heard. It requires a quiet courage, a willingness to stand apart from the chasing pack, and a deep trust that what remains after the shedding is precisely what you were meant to embody all along. It’s a liberation, a kind of sober awakening, where the only addiction you cultivate is to your own, undeniable truth. And that, in my honest opinion, is the only addiction worth having.

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